Ethical Awards 2007 Winner


We are delighted to announce that we have won Best On-line Retailer at the Observer Ethical Awards 2007 for the second year in a row.

Winning by popular vote is a fantastic accolade for us and gives us all at Natural Collection a marvellous boost.

We are so very grateful for your continued support, custom and your votes of course!!!

So, from us to you a huge thank you from the bottom of our hearts and for joining us in helping create a wonderful vision of a better world together.

Top 15 Reasons Why We Thank You:

  1. YOU, the conscious thoughtful consumer help to form one of the best types of democracy that exists today.
  2. YOU make tough decisions based on your own integrity, choosing to spend your hard earned income on products that have more meaning to you than just their usefulness.
  3. YOU take a stand.
  4. YOU were the vanguard leading the way when being green often meant being fringe.
  5. YOU are the unsung heroes who recognise a grander vision and who are motivated not only for yourselves and your families but for the greater whole as well.
  6. YOU remain steadfast in your knowledge that by acting collectively we can all have a massive and positive impact.
  7. YOU brought about the change to supermarket policy, encouraged politicians, the media and society's leaders to consider our impact on the world.
  8. YOU drove the boom in certified organic and fair trade foods over the last few years.
  9. YOU gave small business folk like us the green light to support fair trade, organic and eco suppliers.
  10. YOU know that being green is not that black and white.
  11. YOU help companies like us make sustainable innovations viable in this very competitive, price-driven market place.
  12. YOU shape the new philosophy of the 21st century whereby the success achieved by future entrepreneurs will be judged not only on their ability to create wealth but on their overall contribution to society.
  13. YOU empower us to reject hundreds of products: those made from PVC, gadgets containing NiCad batteries, cosmetics that contain parabens and the list goes on and on...
  14. YOU make the purchases that have encouraged us to push suppliers even further towards sustainability
  15. YOU give us the confidence to promote the positives; Fairtrade, Organic, Energy Efficient, Recycled, Recyclable, Reused, Compostable, Hand made, Educational, Healthy

We pledge to continue our efforts to create prosperity through dignity and without exploitation and to marry a greater vision for society with the reality of every day ethical business practice and the promotion of outstanding innovation and services.

So here’s to you all!

With our best wishes

Julian and Jo

Click here to read our award announcement for 2006